Previously studies have shown men to pursue the internet and try new technologies much more than women. However, in one of the latest studies women seem to be catching up to men in regards to the internet and online activities. Despite this there are still major differences that persist between men and women online. Men are first of all slightly more intense internet users. They tend to log on more often and spend more time online. Men are also more likely to be broadband users. On the other side, women are more enthusiastic online communicators. They use email more often than men to stay in contact with friends and family. Men and women are equally likely to use the internet to buy online products, but men more frequently use it to pay bills or participate in auctions.
What can explain these apparent differences in internet usage? Could it be gender roles implanted in childhood? Why do women see it as more of a communication tool and less of a way to explore technology?
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